Are you looking to boost your business's marketing strategy and brand awareness? Investing in signage may be the next best option. Signage is effective because you can put it in a variety of locations, use it to suit various purposes (advertising, informative and so on) and get your brand out there to make it stick in people's minds. It's always best to ensure your signage is creative, memorable and serves a purpose to get optimal results.
Before choosing a sign, it is important your business does some planning prior to making concrete arrangements. Once your planning is done, it's time to take a look at signage options to benefit your business.
Footpath signs
These are often placed outside a business to grab people's attention and lead them into your business's building. As this kind of signage is supposed to grab attention immediately, you will want the design to be eye-catching, interesting and vibrant. Ideally, they shouldn't be too text-heavy either.
Footpath signs are good because they are lightweight and versatile to place wherever you feel appropriate on the day. You can also choose to have it one-sided or two-sided, depending on the desired effect.
Banners
Banners are a highly popular choice of signage for businesses. This is because they are often very eye-catching, portable and usually spacious, meaning you can fit all kinds of information, text and images on them. Banners are also cost-effective as they can last for years, providing you put information on them that is (relatively) timeless.
Wall signs
Wall signs are often installed directly onto a wall as a sturdy and stable signage option. You can place this outside or inside of your business. They are particularly beneficial in reception areas if you are looking to create a good impression. There is often a choice to have these signs illuminated for visibility at all times of the day. They suit any kind of message you want to put on it, from information and advertising to safety or promotional messages.
Vehicle graphics
Vehicle graphics are an effective form of signage as it helps get your brand out on the open road, as opposed to just one or two set locations. Once firmly attached to your vehicle of choice, you can have your sign travelling wherever your vehicle does for brand visibility on the go!
Safety signs
Safety signs are important for obvious reasons. To avoid harm to any of your employees or members of the public, you may want to get signage for any hazardous areas in your business building. This can include general safety warnings, high-voltage warnings and fire escape signs.
Informative signs
If you want to send people in the direction of your business, informative signs including arrows and address locations are advantageous. Whilst you could provide advertising-focused information on this signage, it can be used for other purposes. For example, informing customers of things that will be useful to them, or directing clients to the utilities in your building. This can help give off the impression that your business is organised and professional.
If your business is ready to make the move and invest in any of the above signage and more to help boost business, get in touch with Marchant Signs today for experienced sign makers in Queensland, Australia.