One of the most effective physical marketing techniques you can employ to promote your products and services is vehicle wraps.
If you've never designed a vehicle wrap before and don't know where to start, we've put together a list of some of our top tips for designing a vehicle wrap that will turn heads as you drive by.
Choose Bright Colours
While choosing neutral, dark colours might look sleek and stylish, the main purpose of your vehicle wrap is to grab people's attention as you drive by.
Opting for bold, contrasting colours will make your vehicle stand out amongst hordes of traffic and catch people's eyes as they pass.
The most important thing you need to consider when choosing the colours for your vehicle wrap is to make sure that the colour of the text is contrasting and bold enough for your message to be clear and legible, as there's no point in driving a wrapped vehicle around if passersby can't read what's written on it.
Don’t Overcrowd Your Design
While vehicle wraps should be bold and eye-catching, it's a good idea to make sure that your design isn't cluttered with heavy design elements and images.
The most effective vehicle wrap designs are dynamic and colourful but equally sophisticated in their composition.
Keep your design simple and get rid of any unnecessary clutter and noisy backgrounds to ensure that your message is front and centre, not surrounded by distractions.
Keep Your Copy Brief
Most of the time, people are going to notice your vehicle wrap while they're driving by your truck or car or walking past.
Either way, they're going to be moving as they interact with your design, so it's a good idea to keep your copy short and sweet so they can read it quickly.
The most important things you need to include in your text are your brand name, slogan, list of services, phone number, email address, website, locations served and a call to action.
Incorporate Your Brand Identity
Designing a vehicle wrap to promote your services is futile if you don't incorporate your brand identity and let customers know who you are.
Forgetting to add your branding could include not adding your business's logo or name, or designing a wrap that doesn't take your brand's signature style or colour scheme into account.
This is a particularly important mistake to avoid if your company has been in business for years and already has a recognisable name or brand.
Customers who have seen your brand before may not recognise it and will be less likely to engage with your message.
Contact Our Experts
If you're looking for custom signage and vehicle wrap services in Mackay, get in touch with our friendly team at Marchant Signs today by giving us a call on
(07) 4942 3900 or request a call back by filling in our online contact form.